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Go beyond the guesswork with Colgate Connect smart toothbrushes and connected app technology that combine to guide you to brush better. Every time you brush, sensors embedded in the handle track your progress and get to know your unique brushing style. The Colgate app uses that knowledge to provide personalized guidance to help you brush your best. All in the name of smiles. Get a brush with connections: -Brush better. Track the frequency, duration, and coverage of your unique brushing style to help you brush your best! -Guided brushing. Take charge of your daily oral hygiene with personalized programs that improve your brushing in real time. Make better brushing a no-brainer! -Reward yourself. Improve your brushing while earning points that are redeemable in the app’s shop for whatever items make you smile. These points give you added encouragement to keep you brushing your best, so you can enjoy rewarding results, every time you brush! -On or offline. With Colgate, you don’t always have to keep your phone by the sink. The Colgate smart toothbrush tracks your progress with or without the app open, so you never have to miss a beat—or a molar! -Enjoy your way. Fit Colgate into your life by choosing to use the Colgate App, Colgate Apple Watch App or save information to the Apple® Health App. -Smart reordering: Amazon Alexa can let you know when you need a replacement toothbrush head, or you can set up smart reorders so you always have brush heads when needed. - Transform how you whiten your smile! Get the most out of your whitening LED treatment with our Colgate app. With our app, you can set daily reminders to whiten, track your sessions and get whitening tips while earning smile points redeemable for Colgate products. Enjoy your whiter smile!