In this era of visual dominance, App Store screenshots determine almost 80% of your app's download conversion rate. No matter how elegant your code is, if your screenshots don't grab the user's eye instantly, you're losing money.

1. Latest Size Requirements for 2024

Apple allows you to upload only the highest specification screenshots, and the system automatically scales them. To ensure quality, I recommend always providing the following sizes:

• 6.7-inch (iPhone 15/14 Pro Max): 1290 x 2796 px
• 5.5-inch (iPhone 8 Plus): 1242 x 2208 px (mandatory "legacy" size)
• 12.9-inch (iPad Pro): 2048 x 2732 px (if your app supports iPad)

2. Three Popular Screenshot Layout Styles

Style A: Device Frame

Place the real app UI inside a beautiful iPhone mockup frame.

• Pros: Strong sense of realism; users can perceive actual interaction.
• Cons: The UI area is smaller; text must be particularly large.

Style B: Full Screen

Directly display the app's full-screen image without a phone case, accompanied by simple text shadows.

• Pros: Strong visual impact and good immersion.
• Cons: Can occasionally be perceived as lacking "professionalism."

Style C: Hybrid/Creative

Panoramic designs, gradient backgrounds, floating elements. This is currently the most popular method for top products (like TikTok, Airbnb).

• Pros: Highly recognizable; guides users to keep swiping right.

3. The Essential Five-Screenshot Logic

If you don't know what to put, follow this golden combination:

1. Core Value: Explain your core function in one image.
2. Advanced Scenarios: Specific operations that solve user pain points.
3. Data/Efficiency: Show results after processing or a beautiful dashboard.
4. Personalization: Show dark mode, multiple themes, or high customization.
5. Trust/Endorsement: User reviews, awards, or developer promises.

4. A Frequently Overlooked Detail: Localization

Don't just do English, or even just Chinese and English.

If you want to enter Japanese, Korean, or European markets, you must translate the overlay text in your screenshots. If users are swiping quickly and can't understand the large text on the image, they will skip it.

5. How to Improve Export Accuracy?

When exporting screenshots, make sure to:

• Use PNG-24 format to keep colors vibrant.
• Disable alpha channel (transparency). Apple's review system will reject PNGs with transparency.
• Set DPI to 72. Higher DPI only increases file size without adding visual clarity.

Summary

In 2024, the App Store is a red ocean, and screenshots are your only "storefront." Don't cut corners here.

[!TIP] Finding layout too troublesome? Try our Screenshot Generator. Just upload one raw screenshot, and we'll not only add a beautiful frame but also export it according to Apple's latest specs.